Objective Summary                                         

Proven leader in training & instructional design with 10+ years of experience in curriculum development, creating on-demand learning modules from scratch, and performance management with a focus in CRMs. Results-driven professional with advanced skills in software training, organizational development, and the ability to communicate complex topics in clear ways. Highly motivated to utilize cross-functional leadership skills to impact a growing company through a CRM instructional design position.

      Skills & Core Competencies  

                                


                                      

Professional Experience                                     

 

Dominion DMS
Indianapolis, IN

Instructional Design | LMS Admin                                                                                  06/2021-Current

  • Redesigned and maintained the company Learning Management System

  • Develop on-demand learning modules to strengthen product knowledge via instructional videos, user guides, gamification, quizzes, and other micro-learnings.

  • Implemented a training creation process that decreased course development time by 30%

  • Increased the number of training courses offered in the knowledge base by 40% in just over a year.

  United Health Care Services Inc.
Indianapolis, IN

Corporate Trainer | Instructional Design                                                                       04/2020-06/2021

  • Created full direct training curriculum from scratch for 300+ direct sales employees.

  • Develop on-demand learning modules to strengthen product knowledge via instructional videos, user guides, gamification, quizzes, and other micro-learnings.

  • Built a comprehensive training log to coach sales professionals on phone skills, sales fundamentals, and insurance policies, resulting in higher closing rates.

  • Formulate facilitator guides for live training in all situation types for sales coaches/professionals to elevate sales and customer service levels.

Dominion Dealer Solutions
Indianapolis, IN

Corporate Trainer/Instructional Design                                                                                                              06/2017-04/2020

  • Created "Vision University" online training website by providing employees with one-stop-shop for all internal CRM product training, including e-learning videos, storyline modules, technical documents, podcasts, knowledge checks, and business articles.

  • Implemented virtual and in-person training programs to better track employee performance and increase overall sales effectiveness.

  • Organized training modules into different categories for more effective learning, including topic archives, blogs, and activities.

  • Oversaw corporate software/product training by leading training needs assessments, program delivery, and curriculum development via live on-site training, classroom/workshops, webinars, videos, and remote learning.

  • Collaborated cross-functionally with company leaders to assess knowledge gaps and implement training initiatives to achieve business and revenue goals.

  • Formed CRM training guides, help documents, quizzes, and exams to increase sales goal success.

  • Utilized Articulate Storyline program to create e-learning training programs to enhance sales, account management, and CSR staff effectiveness.

Dominion Dealer Solutions
Indianapolis, IN

Senior Account Manager                                                                                                   01/2011-06/2017

  • Coordinated operations, sales, and servicing for 60+ CRM accounts in Midwest region by maximizing account penetration, delivering effective sales presentations, and spearheading business development/customer relationship management.

  • Headed staff training & development programs to strengthen knowledge on sales, internet/CRM process, social media strategy, and new processes/products.

  • Outlined quarterly sales forecasting and key performance indicators to increase revenue and successfully execute strategic business planning.

  • Collaborate with account management team on sales development life cycle by capitalizing on industry trends like SEO, social media, SEM, email best practices, photography, vehicle marketing/pricing, and 3rd party vendors.

  • Leveraged company education programs to maximize value propositions, outline strategic business plans, and convert sales strategy to increased revenue.

Tom Roush Lincoln Mazda
Indianapolis, IN

Trainer | BCD Director | Internet Director                                                                    08/2015-09/2016

  • Partnered with internet sales staff to implement creative online/phone customer service strategies for vehicles, products, and services.

  • Created/rolled out training and internet marketing initiatives to grow brand awareness, increase sales, and strengthen internet/sales follow-up processes.

  • Transformed training materials by creating webinars, training curriculums, strategic planning, assessments, and strategies to optimize ROI on education programs.

  • Oversaw operations management of department/internet sales by conducting performance assessments, analyzing training needs, and implementing continuous process improvement.

  • Applied creative SEO strategies to drive website traffic, increase online sales, and facilitate brand development.

  • Developed/executed unique social media campaigns, contests, and influencer marketing for Facebook, Twitter, Pinterest, and YouTube, resulting in increased customer traffic.

  • Maintained marketing analytics via CRM/Google to improve decision making and maximize marketing ROI.

  • Headed the redesign of new dealership website by partnering with marketing agencies on advertising, paid search, and display ads.

Ray Skillman Kia | Inskeep Ford | Hubler Ford
Indiana

Internet Manager                                                                                                                01/2005-01/2011

  • Coached and mentored internet sales teams, representatives, and internal leaders to increase closing rate on automotive products/services.

  • Utilized key sales/traffic insights to optimize training programs, launch digital marketing campaigns, and strengthen conversion rate on dealership websites.

  • Spearheaded digital implementation for new product launches, brand image development, digital marketing plans, and social media strategies on cross-functional platforms.

  • Conducted target market research and trend analysis to recommend business growth insights to leadership and drive organizational change.

                            Professional Certifications & Training                          

·     Automotive Certifications: Ford Lincoln Mercury - Master Certified Internet Manager (2016), Certified Association of Automotive Internet Sales Professionals (2007), Mazda Certified Internet Manager Certification (2016), Dominion Strategic Management Certification (2015)

·     LinkedIn Certifications: Instructional Design Essentials, Foundations of Corporate Training, Microsoft Planner Essential Training, Asking Great Sales Questions, Articulate Storyline: Advanced Techniq ues, Elearning Tips, Learning How to Increase Learning Engagement

·     Software & Tools: Articulate Storyline, Articulate Rise, Animaker, Canva, Docebo, Photoshop, Kahoot, Learn Source ZenDesk, beynd, Sum Total LMS, Brainshark, Camtasia, Audacity, Reflector, Salesforce CRM, Microsoft Dynamics CRM, Google Docs, Intercom, Zoom Meetings, Dominion Vision, Sales Center, Vinsolutions, DealerTrack CRM, ADP, Homenet, Chroma Cars, Reynolds & Reynolds, Autotrader, Cars.com, Pure Cars, HTML, Microsoft Office, Google Analytics & Google AdWords

·     Website Companies: Dealer.com, Dealeron, Dominion Websites, and Vinsolutions

Training & Development

Instructional Design

Curriculum Development

Performance Management

Organizational Skills

Written Communication

Course Creation

Policies & Procedures

Emotional Intelligence

Cross-Functional Leadership

Learning Management Systems

Process Improvement

Public Speaking

Remote Learning

CRM Training

Training Modules

Business Development

Strategic Planning